Advertising & Public Relations

Program Description:
This program prepares students for careers in a wide variety of communication-related areas. Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting, and layout and design.

Snapshot of the Coursework:
-Introduction to Advertising and Public Relations
-Fundamentals of Editing and Reporting I
-Strategic Writing for Advertising and Public Relations
-Strategy Development for Advertising and Public Relations
-Professional Development/Sophomore Experience
-The First Year Experience
-Principles of Mass Media
-Introduction to Design Thinking
-Visual Communication Core Modules I & II
-Visual Communication Advanced Modules& Project
-Mass Media Law 3
-Media, Ethics and Society

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