The Headline and Summary/About sections describe your personal brand. Below are formulas for each. Including keywords based on your field is essential.
Headline Formulas
Use elements from the formulas below to craft a unique headline.
Position | Skills or Experience | What you are seeking
- Development Representative | Relationship Builder | Seeking Account Manager Positions
Major | Skills or Strengths | What you are seeking
- Psychology Major | Student Leader & Team Player | Seeking Sales Internships
Current Position & Organization | Sentence on what you do
- Executive Store Intern at City Center Mart | Build relationships with customers and manage teams to create win-wins
Summary Formulas
Develop your summary or story by answering these questions:
- What you do
- How do you do it
- Where are you going?
Example:
I have always been the person to strike up a conversation with someone new. Meeting new people and building relationships which create win-wins, is a strength of mine which I have invested in and utilized through my roles as a development representative with the University of Nebraska foundation an executive store intern.
To catch a reader’s attention, also ask yourself:
- What is important to others in my field?
- What is my main message or my brand?
Avoid starting with, “I am a student…” Be professional, but use your own voice. Update your summary periodically as your experience and interests evolve.