Sports Media & Communication

A national leader in collegiate athletics, the University of Nebraska–Lincoln attracts many students who have a strong interest in sports. The sports media and communication major provides students a unique opportunity to fulfill their aspirations of pursuing a career in sports without being a competitive athlete. Students start by creating a strong foundation of sports knowledge and skills from a variety of perspectives, including journalism, broadcasting, advertising, public relations, and marketing. Students then have the ability to add depth in their upper-level electives.

The college has offered sports courses for decades, including courses in sports broadcasting, sports writing, and sports media relations and promotion, and it has produced highly successful alumni working in sports for major media organizations across the United States. Faculty have built relationships with sports media organizations that provide special learning opportunities for students, such as ESPN, FOX Sports University, BigTen Network, Special Olympics, as well as local stations and agencies.

The sports media and communication major offers a plethora of employment opportunities for students, including jobs in sports journalism, sports announcing, sports information, sports marketing, sports event planning, sports community relations, graphic and Web design in sports, multimedia storytelling in sports, and sports media entrepreneurship.