Build My Organization’s Brand

Building your brand presence on campus is an important component in your recruiting process. Learn more about all the different opportunities on-campus and beyond, designed specifically to increase your brand visibility and engage with students.

Create a social media/digital strategy

• Have a presence
• Make it easy to navigate to your career site from social media platforms
• Build relevant content: showcase your intern and their experience, let students know you’re on-campus
• Connect on Handshake/LinkedIn

Build your presence on campus

• Host info booths/sessions
• Attend career fairs
• Connect with affinity groups (not how this would work if employers want to be more involved in this space)
• Attend college-specific events
• Consider bringing along an alum or employees that are energetic and eager to connect with students
• Join Husker Circle

Form on-campus relationships

• When hosting info booths/sessions, visit with students and faculty in the building
• Offer time to student groups or classrooms to assist them with their needs

Start student connects early in your talent pipeline strategy

• Offer time to freshman or students that may not fit in your roles now but will affect how future juniors and seniors think of your organization

Look inside your organization

• What is your culture and how do you communicate that? What sets you apart?
• What are current interns or alums working at your organization value at the moment? What attracted them to you?
• Have a wholesome internship program